Veltry
Project Overview
Echo Bloom is a botanical skincare brand rooted in sustainability and slow beauty. With a focus on organic ingredients, ethical sourcing, and ritualistic self-care, the brand needed an identity that reflects its gentle, nature-infused ethos while standing out in a crowded wellness market.
Zyra was approached to build Echo Bloom from the ground up — from naming and strategy to a fully immersive brand experience.
Strategy
We started with in-depth brand discovery sessions to understand Echo Bloom’s vision: nature’s quiet power and personal rejuvenation. The name "Echo Bloom" captures both the reverberation of natural beauty and the blossoming of self-care. Our tone of voice was rooted in calm assurance, gentle confidence, and minimal sophistication.
Project Name:
Veltry
Client Type:
Sustainable Skincare Brand
Year:
2018
Results
Brand recognition increased 4x in the first 3 months
Achieved a 63% returning customer rate
Positive media coverage from eco-beauty publications
Gained a loyal online following that resonates with Echo Bloom’s mindful message
Client Testimonial
"Zyra didn’t just build our brand—they brought our values to life with elegance and depth. Echo Bloom is now more than a product—it’s an experience."
— The Echo Bloom Team
